For somebody just getting into CPA marketing, the variability of different offer types can be confusing it would seem overpowering at first to attempt to work out what all of the different offers are.

Some common types you’ll find in nearly any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.

Let’s start with free-trial offers, because they’re so popular among both advertisers and the marketers who promote them.  The explanation is easy : These free trial offers are often completely free to the consumer, apart from a small fee ( as little as $1.95 or so ) for shipping and handling.  The customer gets a product they are interested for an incredibly low price, and the advertiser gets a valuable lead.

As a marketer, you might be wondering how this benefits you.  Although the offer is free, or almost free, companies are typically more than prepared to pay generous commissions ( as much as $20-$100 per lead ).  The reason is that many of these free trial offers are forced continuity programs by accepting the free trial, the customer is agreeing to pay for more of the product when the free trial is up, regularly thru a once a month auto-ship program.

All you need to stress about {, however ,} is delivering the lead retaining the client is up to the advertiser.  That suggests that you get a high commission on an offer that is easy to convert, and all you have got to do is get the consumer to the firm’s landing page.  Free-trial offers are popular for a reason.

Another very common sort of CPA offer is a zip submit. All a visitor has to do in order for you to get paid is enter their zip code.  You can be certain that the company running the promotion has a method to earn cash from the customer on the back end, but you as the CPA marketer get paid just for the customer’s’s zip code.  These offers convert intensely well, although they’re generally low-paying you might earn as little as 75 cents to $1 for a zip submit, but if you can drive a lot of traffic to them even small change can total up to serious cash.

Another similar kind of offer is an e-mail submit. You have probably heard many marketers say that the cash is in the list, but building a list of prequalified buyers can be difficult, and so companies are willing to pay a lot for the right email addresses.  This is where you come in : all the visitor needs to do is enter their e-mail address and you get paid.  Like a zip-submit, the payouts can be a tiny low, but you can make up for that in volume.

You can learn plenty more on the various sorts of CPA offers and, most importantly, how to select the right offer to promote and the way to promote it, by checking out the newly-released Zero Friction Marketing.