If you’ve ever wondered how some people make loads of money on the Internet while you struggle to make a few dollars, read on, I’ll show you how they do it. It’s not rocket science, but it will take a little effort on your part. Well, I’m here to tell you that it’s not from the software or the ebooks they are hawking…well, not directly. These Internet Marketers have simply built email list of people who are looking for specific information and products and they are willing to pay for this information.

Having your own opt-in email list allows you to make quick cash online just about anytime you want. When done properly, it’s like sending an email out to your friends and family giving them tips or advice that they’ve asked for. You can imagine how powerful this is if you have thousands of people on your email list just waiting to hear from you. They’ve bought from you once and if they liked what you offered, they’ll buy again.

Opt in email marketing has been around the Internet since the first marketer came to the Internet. If you’re unsure what opt-in email marketing is, here’s a quick rundown. Opt in email is not spam email. Opt in emails are only sent to those who have gave you permission to do so. The difference between spam email and opt in email is that spam email is when you broadcast your emails to people at random. With your own opt-in email list, you’re assured not to waste your time sending emails to people who are not interested in what you are offering.

Many Internet marketers who  build list do so by using a third party service to manage their list. Make sure you use a reputable compnay to manage your list. Aweber is one of the leading email list management companies on the Internet right now. They have many features for the Beginning marketer as well as the advanced Guru. Make sure whoever you choose to manage your list, that they have additional benefits such as sign up forms for you to use on your website. These should be free of charge to members.

A simple way of getting people to sign up for your list is to give them something for free. In order for a Visitor to get your free product, they must first sign up with their email and then click a link in the verification email that will be sent to them. Once they’ve clicked the link verifying that the email is theirs, they’ve now just became opted in, thus giving you permission to email them in the future. If they don’t want to join your email list, then they don’t get the freebie offer. Simple as that.

It should go without saying that you should never send random emails out. Don’t even think about sending emails to people who are not on your list. Spamming is never a good way to sale services or goods. It will only get you banned by your Provider and banned from the Merchant whose goods you’re trying to sell. Effective email marketing will only produce results for you if you build a relationship with your email list and treat them with respect. Once your list starts to grow, it’s like having a money machine that will make you money anytime you want.