One of the most common questions from potential buyers on WatchChoice.com was not about the luxury watch or pre owned watch they had found for sale on the site but about how they could make themselves comfortable the watch dealer selling the watch was a business they could safely do business with. To help out their customers, WatchChoice.com decided to put together a 45 page in-depth guide to buying luxury watches online and make it available for free download to anyone visiting the site. The guide is called “Buy the Watch and the Seller” to remind buyers that it is just as important to research the seller of the watch as it is to research the watch you are buying.

Glenn Palmer, WatchChoice.com’s Owner and Founder, knows from from his own experience that sending money across the world or even within your own country for a luxury Swiss or German watch or even a pre owned watch you haven’t been able to put on your wrist can cause some anxiety. “The guide provides dozens of tips in an easy-to-follow format and gives buyers practical actions they can follow without leaving their computers” says Palmer.

The eBook is split into three sections with the first section covering luxury watch buying basics for those new to luxury watches. The next section on finding the best luxury watch online covers often overlooked topics like calculating any import duties if the watch is purchased from an overseas dealer, the protection provided by different warranty types and the real importance of serial numbers on watches. It also looks at the popular topic of how to spot a replica luxury watch and luxury watch impostors.

The final section covers finding the best online luxury watch seller and talks about the importance of sellers displaying multiple contact channels and being clear about their policies on returns and authenticity. It also includes the protection offered by all the various payment types such as credit cards, wire transfers and escrow as well as looking at the security of the seller’s website, identity fraud and third party rating services such as BBBOnline.

Palmer said “the selection and prices of luxury watches sold online make them very attractive to many people. Hundreds of online luxury watch purchases take place every day around the world and by following the simple tips in our eBook, buyers can have a great buying experience online”.

Download the free Luxury Watch Buying Guide “Buy the Watch and the Seller” from WatchChoice.com.